Published on September 15th, 2020 | by The GC Team0
Hotpoint gives retailers “trade-up story” with expanded fridge freezer range
Hotpoint has extended its range of 60cm freestanding fridge freezer combis, broadening the choice of finishes available and adding a new aesthetic to core models within the range.
The range offers retailers an “easy-to-follow tradeup story to help each customer find the perfect cooling appliance that meets their individual needs and budget.”
It is divided into five groups: Class 1, Class 3, Class 5, Class 7 and Class 9. Models in Class 1 have the lowest price point, while Class 9 is the premium end of the spectrum.
The latest additions include new versions in Class 1 with enhanced aesthetic designed to align with higher-class models in the range. There are also new additions to Class 5 and Class 7, bringing more colour choices to the collection.
The new Hotpoint Class 7 Total NoFrost fridge freezer (H7NT 911T W H, pictured) is finished in white with a black panel embedded in the top of the fridge door which presents all key controls and information at a glance for simpler operation. Class 7 is the largest collection in the Hotpoint 60 cm fridge freezer range with models available in black, white and stainless steel, with either the external user interface or a built-in water dispenser.
The appliance incorporates Day 1 technology – a mix of technologies to keep food fresh for longer: a Fresh Zone+ compartment for storing fresh fruit and vegetables; a Fresh Zone 0°C compartment which maintains a temperature of around 0°C for storing food items such as meat or fish; Active Oxygen technology to eliminate strong odours.
This A+ rated fridge freezer benefits from a handy pull-out shelf in the fridge that slides forward by 12cm for easy access and flexible door balconies, which allow the door storage to be customised to personal preferences.
Catherine Balderson, Senior Hotpoint Brand Manager, said: “There is an appliance to suit all consumers in our extensive range of freestanding 60cm fridge freezers. Whether a customer is searching for a replacement appliance and has a relatively low budget, or is looking to upgrade their current fridge freezer for a more innovative model, the Hotpoint 60cm range of fridge freezers will have the solution to meet their needs.”