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Industry News

Published on October 18th, 2017 | by The GC Team


Hotpoint introduces money-back guarantee

Hotpoint is offering consumers a 30-day money-back guarantee on selected built-in and freestanding dishwashers.

The offer runs until 31st December 2017 and includes the recently launched dishwasher HFO 3P23 WL UK, which benefits from the brand’s new 3D Zone Wash technology.

Point-of-sale material is available to retailers via their Hotpoint Account Manager.

In-store assets include posters, strut cards, leaflets and stickers, and digital assets are also available.

The offer is also receiving visibility on Hotpoint’s website and on social media.

Head of Brand Jennifer Taylor said: “Dishwasher penetration here in the UK still lags behind the rest of Europe. The 30-day money-back guarantee will provide those who do not currently own a dishwasher the confidence to make a purchase. If, for whatever reason, the consumer is not convinced they need a dishwasher after 30 days, they can return the appliance and receive a full refund.”

The offer runs alongside Hotpoint’s recently launched Fairy dishwasher tablet promotion.

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