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Published on October 1st, 2021 | by The GC Team


Hotpoint invests in new laundry ranges

Hotpoint has upped the ante in the laundry department with new ranges of washing machines and tumble dryers, the latter flying the ‘Made in Britain’ banner as it is manufactured in the company’s UK factory near Bristol.

The new 9 kg ‘A’ energy-rated GentlePower washing machine (H8 W946WB UK) incorporates a clean-water recirculation system that evenly sprays water and detergent from the top of the drum onto the laundry to ensure the minimum amount of energy and water required for the load is used. It saves up to 65% of energy, 59% of water and, with Hotpoint’s Auto Dose function, 30% of detergent.

The Direct Drive Silent Motor and Silent Side Panels minimise vibrations for reduced noise levels, while the Mixed Extra Silence programme, which operates on a low spin, can function as low as 60 dB(A) for the entire cycle.

The appliance also offers a range of steam options for cleaning and refreshing, removing bacteria and keeping items soft.   

The new UK-manufactured range of tumble dryers includes a 9kg condenser model (H3 D91B UK above) that boasts the longest crease care solution on the condenser dryer market, as it gently tumbles items for up to 10 hours after the cycle has finished.

It benefits from an anti-rub drum with wavy pattern and paddles that gently lift the laundry to create an air cushion which reduces friction and ensures fabrics stay soft.

The machine offers 15 programmes including a Hygiene cycle which uses high heat to remove up to 99.9% of bacteria without the need for chemicals and a Rapid 30 cycle which takes care of smaller loads in just 30 minutes.

Retailing information:  The GentlePower washing machine range is offered in Class 6, Class 7 and the top-of-the-range Class 8. Retailers have access to an educational trade kit and the Hotpoint E-learning platform has been updated so they can learn the benefits of the new range to relay to their customers. In-store POS has also been created to help illustrate GentlePower technology and its benefits to consumers.

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