Published on September 26th, 2017 | by The GC Team0
Hotpoint launches dishwasher promotion
Hotpoint has partnered with Procter & Gamble to offer purchasers of selected dishwasher models a three-month supply of of Fairy Platinum dishwasher tablets.
The promotion runs until 31st December 2017.
Jennifer Taylor, Senior Brand Communications Manager at Hotpoint, said: “By supporting the retailer at the point of sale, we hope this promotion will help to educate consumers that a dishwasher can clean even the toughest baked-on food without the need of pre-rinsing.”
Retailers have access to point-of-sale material to alert consumers in-store to the promotion, available via their Hotpoint Account Manager.