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Industry News

Published on September 26th, 2017 | by The GC Team

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Hotpoint launches dishwasher promotion

Hotpoint has partnered with Procter & Gamble to offer purchasers of selected dishwasher models a three-month supply of of Fairy Platinum dishwasher tablets.

The promotion runs until 31st December 2017.

Jennifer Taylor, Senior Brand Communications Manager at Hotpoint, said: “By supporting the retailer at the point of sale, we hope this promotion will help to educate consumers that a dishwasher can clean even the toughest baked-on food without the need of pre-rinsing.”

Retailers have access to point-of-sale material to alert consumers in-store to the promotion, available via their Hotpoint Account Manager.

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