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Industry News

Published on June 11th, 2020 | by The GC Team


Hotpoint launches money-back dishwasher promotion

Hotpoint is offering a 100-day money-back guarantee on a selection of dishwashers to give consumers who believe that washing up by hand is more economical or efficient the opportunity to experience the benefits of dishwasher ownership

Freestanding and fully integrated, slimline and full size dishwashers are included in the offer, which runs until 31st December 2020.

Retailers will be supported with digital assets including banners and images to inform consumers of the promotion. Marketing materials are available via Hotpoint Account Managers.

Catherine Balderson, Senior Hotpoint Brand Manager, said: “Hotpoint aims to educate consumers on how using a dishwasher is more economical. The 100-day money-back guarantee not only helps consumers to realise the efficiency of a dishwasher, it will also give them the chance to experience the many other benefits of dishwashing, such as saving time and improving cleanliness.”

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