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Industry News

Published on July 10th, 2020 | by The GC Team


Hotpoint offers incentive on ActiveCare laundry range

Hotpoint is offering a free 5-month supply of Ariel PODS and a Lenor scent-boosting bundle with the purchase of selected laundry appliances.

The promotion applies to purchases made until 31st August 2020 and is available on specific washing machines and tumble dryers in the brand’s ActiveCare laundry range.

Retailers have access to digital assets, available via their Hotpoint account manager, to notify consumers of the incentive.

Catherine Balderson, Senior Hotpoint Brand Manager, said: “Having a reliable laundry appliance and detergent can help consumers to reduce washing temperatures, saving both energy and money.

“We hope this laundry promotion will encourage footfall for our valued retail partners.”

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