Published on February 21st, 2019 | by The GC Team0
Hotpoint offers money-back guarantee on dishwashers
Hotpoint is offering a 100-day money-back guarantee on freestanding and integrated dishwashers in a promotion that runs until 27th September 2019.
The brand said the move is intended to help dispel the myth that washing-up by hand is more efficient than using a dishwasher by giving consumers the opportunity to enjoy the benefits of ownership, with the assurance of a full refund if they feel the appliance is not what they need.
Jennifer Taylor, Head of Brand, Hotpoint, said: “Dishwasher ownership in the UK remains far behind that of other product categories, as well as lingering behind other markets around the world.
“We hope that the 100-day money-back guarantee will encourage consumers to try a dishwasher to discover first hand just how convenient and energy efficient they are and gain the enormous benefits that a dishwasher delivers.”
Retailers will be supported with digital assets and point-of-sale material to alert consumers to the promotion.