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Industry News

Published on October 23rd, 2015 | by The GC Team


Hughes Electrical chooses T21UK to deliver new online training platform

Hughes Electrical has partnered with T21UK Training and Development to build a new online training platform which is scheduled to launch early 2016.

The platform will provide new and updated training content and essential information for 800 staff across Hughes’ 43 UK stores and its service centres and subsidiaries.

T21 trainers will also be tasked with designing new sales training courses for shop-floor staff and working with Hughes to update and modify the company’s own in-house training material.

The project incorporates all aspects of Hughes’ business including Retail, Rental, Web, Distribution, Service & Installation and Smarthome department and involves designing e-learning programmes that will equip new customer-facing staff with comprehensive and relevant selling approaches. The programmes will also take staff already working in those departments to the next level in order to provide the best possible consumer experience throughout the retailer’s stores.

Hughes has for many years offered its staff focused training and development to Investors in People Gold standard, but Nick Heffer, HR Director of Hughes Electrical, said the company needs a “more exciting and modern approach” that gives staff better access and motivation to engage.

“The online training platform offered by T21 gives us more integration and focus. We are also looking forward to T21’s innovative and responsive approach to collaborating with us in shaping our learning and development initiatives to ensure they are relevant, customer focused, profitable and interesting for the ongoing future.”

Part of the plan is to support Hughes’ online courses with specially produced training films scripted to highlight essential learning within the content.

“It’s a wonderful project, and I’m really pleased that Hughes, who are pro-active leaders within this industry, have selected us to build this for them,” said Paul Laville, Managing Director of T21UK.

“The management of Hughes recognises that it doesn’t matter how successful you already are right now, the world moves on at a rapid pace and developing the vocational skill-set of your personnel, giving them the means to stay fresh and up to date with changes in technology, in consumer behaviour and buying trends, for example, and being able to consistently respond to those changes benefits the business greatly.”

T21 recently developed online training incorporating the support of training films for industry body retra. Laville said these have “gone down an absolute storm” amongst trainees.

“They’re part of a package, and when you get that package right – the content, the media mix and the delivery platform itself – then each component becomes doubly effective,” he added.

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