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Industry News

Published on February 20th, 2018 | by The GC Team

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HUMAX strengthens UK sales team

CE manufacturer HUMAX has announced the appointment of James Sandison as national accounts manager, with a brief to manage sales of smart home and connected solutions, supporting national account partners. He will report to sales director Rob Peacock.

Sandison brings more than a decade of set-top box industry experience, having spent twelve years with Turbosat International, the organisation behind the Icecrypt satellite receiver brand, where he gained promotion to UK sales manager, then UK sales director, and “was pivotal in driving growth in the installation market through the Digital Switchover.”

At HUMAX, he will be responsible for reinforcing the company’s relationship with leading national accounts such as Dixons Carphone, John Lewis and Argos.

Rob Peacock, sales director, HUMAX UK, said: “We are extremely pleased to welcome James into our team. His outstanding experience in the consumer electronics industry, and specifically his expertise in the set-top box category, will bring a host of benefits to both our retail partners and our UK operations. We look forward to supporting him in developing our business significantly in the national retail sector.”

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