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Industry News

Published on September 2nd, 2020 | by The GC Team


IFA 2020 Special Edition: GfK and IFA in new global partnership

IFA and analytics firm GfK have joined forces to strengthen their global partnership to support the industry by separating “the right signals from all that noise” in a world of data overload.  

Starting with IFA 2020 Special Edition, GfK will provide the IFA community not only with its insights but also with predictive business recommendations to help businesses make the right decisions. This year, for the first time, with its new proprietary AI-powered software platform “gfknewron”, co-developed by the company’s key clients.

Peter Feld, CEO of GfK, said: “In 2020, markets have experienced unprecedented disruption. Several aspects of this disruption will set the scene for years to come in the industry and are changing speed of decision making. Therefore, it’s key to make the right business decisions fast and to extract the right signals from noise.

“Our enhanced global partnership with IFA will bring the community even closer together, and our new AI-powered software platform, gfknewron, will enable this fast decision-making by providing always-on access to critical knowledge and predictive actionable recommendations.”

“GfK has been working with IFA for many years and the cooperation has proven to be very successful. GfK has also been a trusted partner for the industry for over 85 years. Their valued data and analytics are a real asset to the industry and trade,” Jens Heithecker, Executive Director of IFA Berlin, commented.

To participate in the IFA 2020 Special Edition, registration in advance is necessary. Registered participants will also receive access to the IFA 2020 Xtended Space, the digital extension of the IFA 2020 Special Edition.

For trade visitor registration, click here

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