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Industry News

Published on November 27th, 2020 | by The GC Team

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IFA 2020 Special Edition receives “extremely positive feedback”

A representative survey following the IFA 2020 Special Edition in Berlin, which was conducted under extensive safety and security measures in response to COVID-19 restrictions, showed that 95% of those questioned felt safe during the live event. “Overall,” said the organisers, “respondents expressed a Organisers of the 2020 IFA Special Edition in Berlin report “extremely positive feedback” from live participants concerning safety measures put in place during this year’s event, and “a remarkable willingness” among exhibitors, visitors and the press to participate in the planned IFA 2021 event.

high sense of security in the context of the event. In particular, the stay at the showgrounds, but also the arrival and departure were experienced as safe.”

Looking ahead to next year, 93% of respondents expressed a willingness to participate in IFA 2021 in Berlin. “The willingness to participate was particularly high among the press representatives (96%), but also among exhibitors and visitors. Around 9 out of 10 respondents in each group expressed their interest in participating.”

The IFA 2020 Special Edition consisted of physical live events focusing on its B2B core functions of IFA – a meeting place for industry and trade in the IFA Business, Retail & Meeting Lounges and cross-industry innovations at SHIFT Mobility meets IFA NEXT. While these event elements were aimed at trade visitors, media representatives could exclusively experience the latest products and services, press briefings and IFA keynotes live at the IFA Global Press Conference.

In thanking participants for showing confidence in IFA Berlin, the organisers emphasised the particular importance of the event now and into the future: “A recent study conducted by Edelman underlines that brands are now – especially in a time of crisis – seen as powerful advocates and effective partners of change. Consumers are looking to brands to step up, ease fears, show positivity and hope, and empathize with them; those brands that are successful will be rewarded with loyalty and trust.

The organisers also invited the industry to benefit from ongoing online resources available from IFA: “The virtual extensionIFA Xtended Space’ is accessible all year round at https://xtended.ifa-berlin.com/ . The IFA 2020 Special Edition was complemented by live and on demand streaming of presentations, match-making tools and digital product demonstrations. Check it out if you missed it!”

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