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Industry News

Published on August 10th, 2020 | by The GC Team


IFA Global Markets postponed due to travel restrictions

IFA has announced that the Global Markets section of the IFA 2020 Special Edition, which unites manufacturers, distributors and retailers at the major sourcing platform for Consumer and Home Electronics, has been postponed until 2021 due to travel restrictions in many Asian markets.

Jens Heithecker, IFA Executive Director, said the demand for participating in a real physical trade show this year remains strong: “However,” he said, “persistent travel restrictions prevent Asian companies from joining the live event in Berlin. Under these circumstances, many had to postpone their participation in IFA Global Markets to next year.”

Pan-Asian suppliers within the consumer and home electronics industry account for a major part of IFA Global Markets exhibitors.

“The decision to postpone this event section of IFA 2020 Special Edition to 2021 was not an easy one for us”, Heithecker added, “especially since almost 600 companies were eager to present themselves in Berlin this year. Yet we have to accept that, with ongoing travel restrictions, for many of our partners it is simply impossible to plan and prepare for this year’s IFA Global Markets.”

All companies which planned to participate in the IFA 2020 Special Edition but cannot join now may present their brands, products and innovations digitally as part of the IFA Virtual Market Place.

Preparations for the IFA 2020 Special Edition, which will take place from 3 to 5 September 2020 in Berlin, are continuing at full speed, Heithecker said.

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