Published on September 5th, 2019 | by The GC Team0
IMAX® Enhanced content arrives in Europe on Sony BRAVIA TVs
Sony Europe has announced a partnership with Rakuten TV to launch IMAX Enhanced film content in Europe first on BRAVIA televisions.
The IMAX® Enhanced programme, developed by IMAX and DTS®, is a certification and licensing programme that combines the highest-end consumer electronics products with IMAX digitally remastered 4K HDR content and DTS audio technologies to offer consumers a new level of immersive sight and sound experiences for the home.
Sony models to receive IMAX Enhanced certification are the MASTER Series ZG9 8K HDR Full Array LED and AG9 4K HDR OLED sets, as well as the XG95 Series 4K HDR Full Array LED TV.
“We are thrilled to support our collaborators to bring The IMAX Experience® into the home with this new and exciting format,” said Pete Wood, Senior Vice President, Digital Sales, Sony Pictures Home Entertainment. “IMAX Enhanced content continues to deliver on our promise to provide consumers with the best at-home viewing experience.”
IMAX Enhanced content on Sony BRAVIA TVs will be available to own in Europe via Rakuten TV streaming service from this month in the UK, Spain, Germany, France and Italy. More countries will follow in the future.