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Industry News

Published on June 5th, 2020 | by The GC Team

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In-person event planned for CES 2021… Samsung and LG rethink IFA plans

CES 2021 is to go ahead as an in-person event in Las Vegas but with more focus on virtual sessions, organiser of the event, the Consumer Technology Association, has announced.

With planning for the world’s biggest technology show underway, the CTA said: “For CES 2021, we will continue to expand the show’s digital reach. You can expect to see a wider selection of livestreamed CES content, along with many other engaging digital and virtual opportunities…

“We will showcase our exhibitors’ products, technology breakthroughs and ideas to the world, both physically in Las Vegas and digitally.”

Amongst the plans to protect exhibitors and attendees are regularly cleaned and sanitized spaces across the show venues, and the provision of sanitization stations throughout. Widening of the aisles to better enable social distancing in many exhibit areas and providing more space between seats in conference programs and other areas where attendees congregate are also in the planning.

Major brands are committed for the show, according to the CTA, which said it was also looking forward to announcing another line-up of top-tier speakers.

Meanwhile, it is reported that Korean tech companies Samsung and LG are considering scaling back on their participation in IFA 2020 this year due to the ongoing coronavirus pandemic.

Also planned as an in-person event, this year’s IFA, which takes place in Berlin in September, will be by invitation only with no access for the public and will put strict limits on the number of attendees.  

As for CES 2021, the organiser says it will “continue to evaluate and expand the measures we put in place. “We are working closely with the Las Vegas community, including the Las Vegas Convention and Visitors Authority and hotels venues, as they develop and implement their re-opening plans”.

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