Published on July 18th, 2018 | by The GC Team0
Indesit introduces free cake kit promotion
Indesit has partnered with award-winning cake and biscuit kit company Craft & Crumb to offer a free cake baking kit with purchases of selected ovens in its range.
The promotion runs from 19th July to 30th August 2018 and supports the brand’s #DoItTogether campaign, which encourages everyone in the family to help with the household chores.
Indesit Brand Manager Sara Bazeley said: “We hope the Indesit partnership with Craft & Crumb will encourage families to spend more time together in the kitchen. Baking allows children to get hands-on and the kits from Craft & Crumb will hopefully inspire families to get together and bake a cake.
“Parents can then encourage their children to help with the tidying up, by loading the dishwasher perhaps, which can be a good introduction to sharing the household chores more frequently in the future.”
The promotion is supported by point-of-sale material to alert consumers in-store.