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Industry News

Published on July 17th, 2019 | by The GC Team


Indesit launches dishwasher promotion

Indesit has introduced a promotion offering consumers a three-month free supply of Fairy Platinum Plus tablets with the purchase of selected 45cm or 60cm dishwashers.

The initiative runs until the 30th September 2019 and is part of the brand’s #DoItTogether campaign, which encourages families to share the household chores.

In-store point-of-sale material and digital assets to promote the offer are available via Indesit Account Managers.

“The Fairy promotion is available nationwide and is also supported on the Indesit website,” said Indesit Brand Manager Sara Bazeley. “We hope this will raise awareness of the #DoItTogether campaign and help consumers appreciate the benefit of purchasing a dishwasher, and, in addition, encourage footfall for our valued retail partners.”

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