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Industry News

Published on May 15th, 2018 | by The GC Team


Indesit launches dishwasher promotion

Indesit has partnered with Procter & Gamble to offer consumers up to six months’ free supply of Fairy Platinum All in One dishwasher capsules with the purchase of selected dishwashers, including the brand’s eXtra model with dedicated BabyCare Cycle.

The promotion runs from 16th May to 3rd July 2018 and supports Indesit’s #DoItTogether campaign, which promotes gender equality in the home and encourages families to share the household chores.

Retailers will be supported with point-of-sale material, available via Indesit Account Managers, to alert consumers to the promotion in-store.

Indesit Brand Manager Sara Bazeley said: “We hope this promotion will increase dishwasher penetration in the UK, as well as demonstrate the effectiveness of the excellent cleaning power of two great brands working together to clean the toughest baked-on food.”

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