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Industry News

Published on June 5th, 2020 | by The GC Team

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Indesit logo a sign of the times…

Indesit has redesigned its logo in what is said to be part of the brand’s ongoing initiatives to support its employees, consumers and the community during the COVID-19 pandemic.

The familiar circle with central “i” now features a publicly accepted symbol of a person and the strapline ‘Social Distancing: Do It Together’. “The move aims to broaden awareness around the importance of social distancing and to express the brand’s solidarity with those affected by the crisis,” the Peterborough-based brand said.

Indesit has initiated a number of activities in the UK to provide continuous care for its employees, consumers and their families, in addition to offering support to those in need of refrigeration or laundry appliances. It is also offering a discount to NHS employees and key workers on a range of appliances as part of its partnership with Blue Light Card and Health Service Discounts.

Brand Manager Sara Bazeley said: “As part of our ongoing support with community efforts, we have redesigned the Indesit logo to amplify public health and safety guidance around social distancing, and to express our commitment and solidarity to everyone affected by this crisis.

“Despite how difficult this period has been for us all, it has also brought forth exemplary acts of humanity, and we would like to pay tribute to the healthcare professionals and essential services working to keep us safe.”

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