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Industry News

Published on July 11th, 2019 | by The GC Team


Indesit supports #DoItTogether campaign with new laundry promotion

Indesit has introduced a promotion offering consumers a four-month free supply of Ariel 3in1 PODS with the purchase of selected washing machine and washer dryer products.

The promotion runs to 31st August 2019 and is part of the brand’s #DoItTogether campaign, which aims to raise the awareness of the gender imbalance in domestic tasks and to encourage families to share the household chores.

Retailers have access to point-of-sale material to support the promotion in-store.

Indesit Brand Manager Sara Bazeley commented: “The Ariel 3in1 PODS promotion is available nationwide and will also be visible on the Indesit website. We hope this will raise awareness of the campaign when consumers are looking to purchase a new washing machine or washer dryer and increase the footfall for our valued retail partners.”

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