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Industry News

Published on June 17th, 2021 | by The GC Team


Indesit’s Ariel and Lenor laundry promotion

Indesit is running a promotion offering consumers a three-month free supply of Ariel Original All-in-1 PODS and a Lenor scent-boosting bundle on the purchase of selected washing machines and tumble dyers.

The promotion runs until 31st July 2021 and includes the Indesit 9 kg Innex washing machine (BWE 91484X W UK N) with 14 programmes including the dedicated Push&Go cycle.

Consumers can also claim the free Ariel and Lenor bundle when purchasing the freestanding Indesit 8 kg Push&Go heat pump tumble dryer (YT M11 82 X UK).

The scent-boosting bundle consists of Lenor Spring Awakening Fabric Conditioner, Spring Awakening Beads, and Tumble Dryer Sheets that give the feel of laundry dried in the fresh air.

Digital assets have been created for the promotion and are available via retailers’ Indesit Account Managers.

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