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Business

Published on February 2nd, 2021 | by The GC Team

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InSinkErator® appoints digital marketing man to support “ambitious future growth plans”

Manufacturer of food waste disposers and steaming hot water taps, InSinkErator®, has appointed Jamie Griffin to the role of Digital Marketing and Ecommerce Manager for Europe and Russia.

Griffin has an extensive background in digital marketing, from heading up digital communication teams and supporting business growth to implementing data-led, commercially-backed CRM and social media strategies.

He also has experience in the KBB industry following three years as Digital Marketing Manager with bathstore.  

“Jamie’s digital marketing career has provided an insight into working in different territories, which will be imperative in his new role at InSinkErator®,” the company said.

Griffin said “it’s great to be back in the buoyant KBB industry” and he is looking forward to implementing and amplifying digital and ecommerce strategies in the range of different markets for the business, while supporting the company’s “exciting” business growth plans.

“A key priority is to continue to raise awareness of the InSinkErator® brand and educating consumers on the benefits of our product offering, especially food waste disposers.”

Ashley Munden, Managing Director, EMEA, InSinkErator®, welcomed Griffin to the team and said: “His capabilities and knowledge of digital marketing, social channels and how best to utilise digital resources are impressive and, with our ambitious future growth plans, his skills will be invaluable in supporting the company now and in the future.”

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