2020-04-01 REPIC 468×60 header

Industry News

Published on July 9th, 2019 | by The GC Team


InSinkErator® uses London taxis to promote bottled water alternative

InSinkErator® has broadened its marketing activities with a London taxi advertising campaign to support the reduction of single-use plastic waste.

The company has decorated the exterior and interior of two London taxi cabs with ads displaying its range of 4N1 Touch taps, which offer the benefit of instant filtered water readily available in the home, reducing the need to purchase bottled water.

The two taxis will travel through the streets of London for a total of four weeks, increasing the exposure and awareness for the brand, thereby driving footfall for retail partners.

Of the 35.8 million plastic bottles used every day in the UK, 16 million of them are not recycled, ending up in landfill or in the ocean, where they adversely affect sea-life and the environment.

InSinkErator®’s Anne Kaarlela, Marketing Communications Manager, Europe and Russia said: “We will continue to encourage the use of refillable drinking bottles instead of plastic bottles and are committed to providing lifestyle-enhancing solutions, such as our 4N1 Touch tap, for our customers.

“Advertising InSinkErator® on two London taxis offers us great exposure that will attract consumer attention. We hope this campaign will also increase footfall for our kitchen specialist retailers by displaying the 4N1 Touch tap, part of the exclusive Showroom Collection.”

Tags: , , , ,

About the Author


Get Connected is the top trade journal for the UK electricals industry. Its website is the fastest, most interesting and up to date in the business.

Leave a Reply

Your email address will not be published. Required fields are marked *

one × five =

Back to Top ↑

By clicking "Subscribe", you agree with our terms:
Mud Hut Publishing Ltd will use the information you provide on this form to be in touch with you with relevant news and content. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at info@gcmagazine.co.uk. We will treat your information with respect. For more information please view our privacy policy.
Stay connected with GC’s regular news updates...