2020-04-01 REPIC 468×60 header

Industry News

Published on June 10th, 2020 | by The GC Team


It’s retail, but not as we know it, according to new survey

As retailers in England ready stores for reopening on June 15th, a survey by online scheduling and customer engagement platform Appointedd provides a glimpse of what the public expect a safe return to retail to look like, post Covid-19.

The poll, undertaken during the first week of June, shows that store capacity is vital in the return to physical retail. Although 65% of people polled expected the shops to be quieter than normal, 79% said they would be more likely to visit those that limited the number of visitors in store, and 75% of shoppers would rather book a guaranteed entry time rather than join a virtual queuing system.

The figures point to a clear shift in how comfortable people feel entering physical stores at this time: 55% don’t expect to return to their normal shopping habits when non-essential shops reopen, and 25% went as far to say that they don’t think they’ll ever return to the same level of in-store shopping.

Concerns around shopping safely in store were of high priority. When asked how shops can make customers feel safer, hand sanitiser (84%) and capacity management (71.5%) were placed highest, with PPE ranking at 25%.

Shoppers signalled that they are ready to engage across a number of channels, even within a single transaction. 76% said that they would like to reserve or buy an item online and then book a guaranteed click & collect time. And 20% of respondents indicated they would be interested in attending a virtual shopping experience on Zoom, either by themselves or with friends.

So what is the “new normal” for retail? According to Appointedd, two actions are clear: “Shoppers want online access to a full omnichannel suite of retail services and, where shoppers need to visit a physical store, queue-less shopping is essential.”

Tags: , , ,

About the Author


Get Connected is the top trade journal for the UK electricals industry. Its website is the fastest, most interesting and up to date in the business.

Leave a Reply

Your email address will not be published. Required fields are marked *

7 + one =

Back to Top ↑

By clicking "Subscribe", you agree with our terms:
Mud Hut Publishing Ltd will use the information you provide on this form to be in touch with you with relevant news and content. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at info@gcmagazine.co.uk. We will treat your information with respect. For more information please view our privacy policy.
Stay connected with GC’s regular news updates...