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Published on June 6th, 2019 | by The GC Team


John Lewis to trial virtual reality experience in-store

John Lewis & Partners is to trial a new virtual reality experience called ‘Visualise Your Space’ to help customers with what can be a difficult part of shopping for new home products – deciding what they will look like in the home.

Guided by Partners in three trial shops, customers will be able to put the dimensions and placement of doors and windows in the room they want to update into an iPad via an app, and then drop in John Lewis products to see how their interior ideas would look in their home.

They will also be able to change the colour of the walls and floors to create a complete look.

Users will be able to view the room they’ve designed either on an iPad, as a 3D room set in augmented reality, or wear a virtual reality headset to walk around the room.  They will then be emailed a copy of the room they created, with shoppable links included.

The trial will begin at John Lewis & Partners’ Kingston shop on 26 June, in Cambridge on 28 June, and in Horsham on 2 July. 

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