Published on August 16th, 2016 | by The GC Team
KitSound launches ‘Music Brings Us Together’ campaign
Audio brand KitSound has filmed a video highlighting people’s emotional connection through music to mark the start of its ‘Music Brings Us Together’ campaign.
The campaign will see KitSound attending a number of events in the coming months, including Bournemouth Freshers Fair on 24th September 2016 where it will interact with students.
The Music Brings Us Together video features the story of a girl preparing to leave home for university and her mixed emotions around this new chapter of her life.
The video’s soundtrack ‘Always Come Back Home’ is sung by 16-year-old Grace Young-Christie, the daughter of KitSound’s creator Justin Christie, and was released in July, reaching No. 75 in the singer/songwriter chart. The single was co-written by Grammy-nominated Ryan Shaw and songwriter and vocalist Ilana Lorraine, with keys from Mo Pleasure (Roberta Flack, Michael Jackson and Earth, Wind, and Fire) and Motti Cohen producing.
“The video will be the backdrop to our campaign which celebrates that emotional connection we all have through music and those precious memories we all relive through different songs,” said James Murphy, Head of Marketing at KitSound.
“The emotional connection we all have through music is at the heart of the campaign and, ultimately, how music brings us together.”
The KitSound products featured in the video are the Audio Beanie, Hive Evolution speaker, Clash Evolution headphones, Air DAB radio, Outrun sports headphones, Storm gaming headphones, Hive 2 speaker and the award-winning Boom Evolution sound system.