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Industry News

Published on May 24th, 2018 | by The GC Team


Laura Green appointed Smeg Trade Marketing Manager

Smeg has announced the promotion of Laura Green to Trade Marketing Manager, with primary responsibility for overseeing Smeg’s newly-formed Smeg Collective, an initiative from the brand “to support quality independent electrical retailers and high-end kitchen studios.”

Smeg says it has “long championed and recognised the vital and essential role these markets play, and the Collective will mutually benefit both parties to increase sales and develop the brand’s reputation.”

Having spent several successful years at Smeg as senior marketing executive, Laura will “continue to support Smeg’s marketing department across all aspects, from PR and advertising to event management.”

Smeg’s MD Mike Giddings said: “Laura is very much a part of the Smeg family and we look forward to seeing what she will bring to the role and enjoying many more prosperous years together.”

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