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Industry News

Published on July 12th, 2018 | by The GC Team

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Leisure introduces summer cash-back promotion

Range cooker brand Leisure is running a summer incentive offering purchasers of selected 90cm, 100cm and 110cm Leisure range cookers up to £200 cash back on their purchase.

The seven-week promotion runs until 29th August 2018 and is intended to help retailers drive Leisure sales ahead of main season in September.

The offer is supported with in-store POS including A3 posters, tent cards and swing tags featuring Leisure’s Tribes creative.

Gino Grossi, Leisure Brand Manager at Beko plc, said: “We’re delighted to bring back our cashback promotion. It’s been a great success for retailers in the past and we’re confident it will once again add value and help them to drive Leisure range cooker sales this summer.

“At home, entertaining is on the rise, and the ongoing popularity of cooking shows continues to drive people’s creativity and confidence in the kitchen. It’s important that retailers are able to explain the versatility a range cooker offers as well as busting the myth that they’re too big or only suitable for country homes.”

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