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Industry News

Published on April 4th, 2019 | by The GC Team


Leisure introduces three-year guarantee promotion

Leisure is offering customers of Euronics retailers a free-of-charge upgrade their range cooker guarantee from one year to three (T&Cs apply).

The promotion is intended to help Euronics retailers drive Leisure sales and runs from 12th April to 30th June.

It is supported with online banners, in-store POS including A3 posters, tent cards and swing tags featuring Leisure’s hero model, the Cuisinemaster Pro, which launches at this year’s Euronics show.

Steve Naylor, Channel Manager Independents at Beko plc, said: “We’re really excited about our new promotion and believe that our retailers and consumers will welcome the additional two-year guarantee.

“It’s also a great opportunity for retailers to emphasise our Good Housekeeping Institute endorsement, giving customers further confidence in the product that they’re buying.”

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