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Industry News

Published on August 15th, 2018 | by The GC Team


Leisure launches peak period cash-back promotion

Range cooker brand Leisure is launching a cash-back promotion intended to help retailers capitalise on the seasonal peak sales period.

The 19-week incentive commences 13th September 2018 and runs until 23rd January 2019, offering consumers the opportunity to claim up to £250 cash back across selected Leisure 90cm, 100cm and 110cm range cookers.

Gino Grossi, Leisure Brand Manager at Beko plc said the cash-back incentive has been a proven success in the past “and we’re confident it will again add value and help retailers drive Leisure sales,” he added.

“Entertaining at home during the autumn and winter months is becoming increasingly widespread but it’s also a popular time for households to replace cookers ahead of Christmas.

“Retailers will benefit if they are able to explain the versatility a range cooker offers, particularly to serious foodies looking to switch up their kitchen.”

The new peak cashback promotion is supported with in-store POS including A3 posters, tent cards and swing tags featuring Leisure’s Tribes creative.

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