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Industry News

Published on February 5th, 2014 | by The GC Team


LG invests more in shop-in-shop programme

LG has strengthened the brand’s presence in the UK independent retail sector still further with four new shop-in-shop installations, geographically spread across the country.

The new installations are at: Marks Electrical in Leicester, now among the largest LG shop-in-shop partnerships in the UK; Horders in Bristol, a new relationship that reflects LG’s drive to develop a strong retail network of Premium Independent LG Dealerships; Built-in Kitchen Appliances in Liverpool (pictured) , now LG’s northernmost home appliances shop-in-shop installation; and Stellisons in Chelmsford, adding a further outlet to Stellisons’ LG shop-in-shop portfolio following the inauguration last year of the Ipswich store as an LG partner.

Andrew Mackay, CE Commercial Director – LG Electronics UK, said of the new partnerships:  “I am delighted that LG are making headway in our strategic objective to partner & support the Independent channel by rolling out a further four Home Appliance shop-in-shops.“

Stellisons MD Steve Scogings added: “The new shop-in-shop in the Chelmsford store builds upon our partnership with LG, a brand that both myself and my team are 100% behind.”

Mark Smithson, Owner of Marks Electrical, said he was “thrilled to strengthen our partnership with LG…  We always want to ensure we give customers the best possible experience in-store. The LG shop-in-shop along with dedicated LG Training will deliver upon that.”

Speaking for Built-in Home Appliances, owner Steve Woods said:  “Our reputation has been built on ensuring that everything our customers receive is efficient, attractive and long lasting. The partnership with LG reinforces these core values.”

Horders’ owner Mark Williams asserted: “We are committed to offering excellent value and service to our customers and the shop-in-shop, along with dedicated LG training, fits this perfectly. I am looking forward to further success with LG into 2014.”


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