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Industry News

Published on January 3rd, 2018 | by The GC Team


LG promises “groundwork for the TV of tomorrow” at CES 2018

At CES 2018 (9-12 January in Las Vegas), LG is adding to its OLED TV and Super UHD TV home entertainment experiences with a focus on “the brains behind the display.”

ThinQ® artificial intelligence (AI), and the α (Alpha) 9 intelligent processor, two innovations found in the company’s newest OLED and SUPER UHD TVs, will, says LG, bring new levels of convenience, connectivity and picture quality to home entertainment.

ThinQ AI functionality – through LG’s own open smart platform or third-party AI services – allows the implementation of hundreds of voice requests, employing Natural Language Processing (NLP) to deliver intelligent voice-activated control and connectivity based on LG’s own deep learning technology, DeepThinQ. Viewers can easily and quickly connect to gaming consoles and external soundbars, and search for information, images or videos featuring specific content by making a verbal request through the TV’s remote control such as “show me all the movies this actor has starred in” or “show me yoga videos”.

 LG’s ThinQ TVs also function as smart home hubs, offering access to other smart home products such as robotic vacuum cleaners, air conditioners, air purifiers, smart lights, smart speakers and many other devices that can connect to the TV via Wi-Fi or Bluetooth.

LG’s newest α (Alpha) 9 processor, says LG, “delivers further improvements in what many already consider to be the best TV picture quality. LG Nano CellTM SUPER UHD TVs employ Full-Array Local Dimming (FALD) backlighting to provide deeper blacks and enhanced colours, as well as nuanced shadow details for life-like images.”

Brian Kwon, president of LG’s Home Entertainment Company, said: “LG is continually seeking to innovate in home entertainment and LG ThinQ along with the α (Alpha) 9 processor will deliver a TV viewing experience that is unrivalled in the industry. At LG, our interest is in improving user lifestyles and convenience, which our 2018 TVs amply deliver.”

See LG’s “TVs of the Future” at booth 11100, Central Hall, Las Vegas Convention Center.

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