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Industry News

Published on October 4th, 2017 | by The GC Team


LG SIGNATURE collaborates with designer Patrick Grant

LG SIGNATURE has partnered with award-winning fashion designer Patrick Grant to create a stylish and modern living space at this year’s Esquire Townhouse with Dior, in which he will showcase his vision for modern metropolitan living.

The Esquire Townhouse on Carlton Terrace, London, where the installation will be displayed, is a four-day luxury brand experience taking place from 12-15 October 2017.

Grant is well known for his designs in the world of fashion, and brings a fresh perspective to home interiors with his design, which includes a freestanding modular, cubic living system – his vision for premium modern living.

“This was not simply about designing a great installation – the challenge was to create a living space that was contemporary, reflecting the simple beauty in the design of the LG SIGNATURE products yet complementary to the stunning Regency terrace in which it will be shown,” the designer commented.

“I imagined how a 21st century person would live in this space, enjoying the classical beauty yet also surrounding themselves with technology that improves their lives. The unique and stylish structures allow for everything from entertaining, cooking, dining, relaxing and caring for one’s wardrobe.”

The LG SIGNATURE products featuring in the living space include the washing machine and air purifier, the award-winning ‘Wallpaper’ television, and the InstaView Door-in-Door fridge freezer.

Discussing the collaboration, Carolyn Anderson, Marketing Director, LG Electronics UK, said: “The LG SIGNATURE range brings together the very best in state-of-the-art home technology from LG. What better way to showcase this than through Patrick Grant’s premium and minimalist interior design.

“The products represent a new sense of luxury for those that want more from their home technology – a beautifully designed space with beautifully designed products that can refine your life.”

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