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Industry News

Published on November 3rd, 2017 | by The GC Team


LG signs multi-million sponsorship deal with The FA

LG Electronics today announced it has agreed a three-year partnership with The FA. The agreement will span the Emirates FA Cup, Wembley Stadium connected by EE, England men’s teams and St George’s Park.

Under the agreement, LG will benefit from premium brand exposure across all rounds of the Emirates FA Cup, which is distributed in over 150 countries and with a domestic audience of over 27 million last season.

In recognition of Wembley Stadium being one of the greatest venues for sport and entertainment in the UK, LG will showcase its ultra-premium LG SIGNATURE range of home entertainment and home appliance products within Club Wembley.

The brand will also be the official digital screen partner of the England men’s teams, supplying digital screens at Wembley Stadium and at its premier training facility St George’s Park.

Commenting on the partnership, LG Electronics UK Marketing Director Carolyn Anderson said: “We are really excited to have secured exclusive rights with The FA in a partnership that we believe will be a collaborative effort across the next three years. LG is a leading innovator in technology and we look forward to working with The FA to support its grassroots network, as well as equipping Wembley Stadium with the best products to cement its status as the leading sport and entertainment venue.”

“Our partnership with LG Electronics will help us to transform our technology at both St George’s Park and Wembley Stadium to benefit both fans and players,” added Mark Bullingham, FA Group Commercial & Marketing Director. 

“We spoke to all of the brands in the sector and were blown away by LG’s technology, which will help us to reinforce Wembley Stadium as the leading venue in the country for sports and entertainment events.”

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