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Industry News

Published on August 20th, 2018 | by The GC Team


LG takes XBOOM audio line-up to IFA 2018

LG Electronics is to unveil its expanded line-up of XBOOM audio products at IFA 2018, which in addition to mini components and all-in-one products includes XBOOM Go portable Bluetooth speakers and XBOOM AI ThinQ smart speakers.

On its 60th anniversary, LG is aggressively driving its audio strategy by focusing first and foremost on sound quality, investing heavily in a wide range of R&D initiatives, one of which is its partnership with Meridian Audio, whose technology is implemented in LG XBOOM products.

“By expanding our XBOOM brand to include wireless and smart speakers, LG is opening up new possibilities with XBOOM leading our entire home audio business,” said Seo Young-jae, head of the convergence audio and video business division at LG’s Home Entertainment Company.

“With Meridian as our audio technology partner, we are confident XBOOM will succeed in Europe as it has in other regions around the world.”

LG claims a 35% global market share among mini components and all-in-one audio categories.

Visitors to LG’s booth at IFA 2018 in Hall 18 will have the opportunity to see the XBOOM products and other home entertainment innovations.

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