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Industry News

Published on February 17th, 2015 | by The GC Team

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LG to unveil luxury ‘LG Watch Urbane’

LG Electronics is to unveil a luxury Android Wear device, designed for “the sophisticated and cosmopolitan” wearer, at the Mobile World Congress 2015 which takes place in Barcelona at the beginning of March.

The new LG Watch Urbane follows the launch of the LG Watch R, the first smartwatch with a full circular Plastic OLED (P-OLED) display, which LG introduced in October 2014. While the LG Watch R was designed with the active user in mind, the LG Watch Urbane is more formal with a thinner profile. LG describes the unit as “the perfect fashion accessory”, suitable for either men or women.

The new device is crafted around the same 1.3-inch full circle P-OLED display as the LG Watch R but features a narrower bezel that gives it more elegant lines.

Its stainless steel body is pictured above in polished silver and complemented by a stitched, natural leather strap, giving it a more classic look. The strap can be replaced with any 22mm wide band to suit the occasion or the wearer’s mood.

An intuitive touch-based user interface makes the LG Watch Urbane compatible with smartphones running Android 4.3 and above, and as with the G Watch R, it has a PPG sensor that measures the wearer’s heart rate and average pulse during exercise. Always-On ambient mode shows the time on the display at all times in dimmer mode to save battery life.

“The LG Watch Urbane’s classic design and smart features make it the perfect smartwatch to complement our G Watch and G Watch R, which were designed as more casual and active devices,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “LG Watch Urbane is an important part of our strategy to develop wearable devices that are worn and viewed as everyday accessories, not electronic gadgets.”

Additional details on the LG Watch Urbane, including price, will be announced in local markets at the time of availability.

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