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Industry News

Published on February 13th, 2018 | by The GC Team


Loewe appoints exclusive custom install distributor

German TV and audio brand Loewe has appointed Pulse Cinemas as its exclusive distributor for the custom install channel, effective 5th March 2018.

The move follows Loewe’s increased presence in the hospitality and specifier market, and the company believes it will benefit greatly from Pulse’s experience working closely with interior designers and integraters.

Since its establishment in 2003, Pulse Cinemas is said to have hand-curated a carefully selected portfolio of high-end home cinema and custom install products. The distributor prides itself on placing high priority on quality, reliability, value and compatibility, and claims an industry reputation for spending as much time on service, education and support for its customers as it does sales.

Loewe will be the sole TV brand in Pulse’s portfolio.

“Our already impressive portfolio has been screaming out for a brand like Loewe,” said Pulse MD Mike Beatty. “Our cinema packages now have the addition of a range of beautiful OLED TVs, which will mean our dealers and installers can finally specify a range that will give good margin and unparalleled picture quality, previously unattainable in the UK.”

Loewe sales director Alan Whyte commented: “Pulse has strong relationships with the key players in the UK custom install market together with a deep knowledge of the integration technologies which will make it easy for installers to add Loewe’s state-of-the-art and beautifully crafted TVs to projects.”

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