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Industry News

Published on August 3rd, 2020 | by The GC Team


Major media investment for Morphy Richards

Morphy Richards has launched a major multi-channel consumer media campaign comprising TV, print, digital and social media, initially to promote its easyCharge 360 iron – launched August 2019 and the first cordless iron on the market to offer 360-degree docking – which has beaten all sales projections to become the brand’s bestselling iron this year.

The campaign will run until October and includes high-profile slots on ITV’s Good Morning Britain, Channel 5, Sky 1, Sky Atlantic and More4. 

The easyCharge 360 uses the Strix technology commonly used on cordless kettles and has a powerful 2400-watt base which enables the appliance to reheat in under 25 seconds, while maintaining maximum temperature and steam output.  

Rebecca Allen, Marketing Manager at Morphy Richards, said: “This product has been a resounding success and has been well received across the board. Consumers have really recognised the benefits of the 360 docking and short reheat times.

“The media campaign is a significant investment for us and demonstrates our commitment to the category and our faith in this product.”

The campaign will also see other key Morphy products promoted later in the year.

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