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Industry News

Published on November 15th, 2017 | by The GC Team


Meaco launches UK TV campaign

Air treatment brand Meaco has committed to a £100K nationwide television advertising campaign to support sales of its dehumidifiers through its in-store and online retailers.

The drive is aimed at an ABC1 audience – targeted towards females over 35 – with the objective of showing how Meaco dehumidifiers can be used to solve the problems of condensation, damp and mould to create a better family environment.

The channel list will be refined based on analytical feedback on a week-by-week basis but will include ITV channels, Comedy Central, Discovery and Food Network. Additional channels include Boomerang, Cartoon Network, Cartoonito and More4.

The first ad is planned to appear almost 900 times during the second half of November. The campaign commences with Meaco’s 12L Low Energy dehumidifier.

“As well as supporting our retailers we are reaching out to families to show that they do not have to put up with damp, mould and condensation issues during the British winter, and that a Meaco dehumidifier can make the home a drier, warmer, healthier and nicer environment for their whole family,” commented Director of Meaco Chris Michael.

“Dehumidifiers have not appeared on television for a very, very long time now and we are delighted to be the company to bring them back and lead the way.  This is all part of Meaco’s plan to move the dehumidifier market forward both in terms of innovation and awareness.”

The campaign will show the awards Meaco has received from Which? and the Good Housekeeping Institute to demonstrate that it is a trusted and quality brand with a proven track record.

The ad for Meaco’s newest model – the award-winning DD8L Zambezi, launched in 2016 after three years of intense research and development – will highlight the brand’s relationship with the David Shepherd Wildlife Foundation. For each sale of a DD8L Zambezi, Meaco donates to the DSWF supported Elephant Orphanage. To date, it has donated over £21,000.

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