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Industry News

Published on November 8th, 2019 | by The GC Team

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Melitta® UK launches online shop

Melitta® UK has established an eShop which will feature all products stocked by its retail partners and offer “exclusives” such as the brand’s slimline Single 5 and retro-look Aromaboy® filter coffee machines.

The platform will also stock refurbished coffee machines at reduced prices and specially created Melitta® product bundles including coffee machines, coffee beans and accessories.

There is also a dedicated section for gift ideas, including “coffee-lover” items. Future additions to the online store will include a dedicated members’ section giving access to special benefits such as selected new products available for purchase prior to their release date plus special offers and bespoke content to enhance the home coffee experience.

Ben Malkin, Ecommerce & Digital Manager at Melitta UK, said: “Our aim with the eShop was to create an easily accessible online shop that gives consumers direct access to Melitta’s entire product range as well as the opportunity to purchase exclusive coffee machines and accessories all at competitive prices.

“The eShop will hopefully enhance Melitta’s overall offering, in addition to that of our trusted retail partners.”

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