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Published on February 21st, 2020 | by The GC Team


Midwich appoints AMX Business Development Manager

AV distributor Midwich has appointed Alister Smith as AMX Business Development Manager UK.

Midwich is the only distribution partner in the UK & Ireland to offer the full range of AMX video control products.  Smith will take a central role in growing the brand and his experience will allow the distributor to further enhance its channel partner reach and increase engagement with end users.

He brings to role 20 years’ industry experience in distribution, manufacturing, reseller and integrator businesses within the Corporate, Residential and Commercial markets, and was Vice Chairman of CEDIA EMEA from 2014-16.

“My experience in the audio visual and technical product areas, including AMX and their competing brands, will help drive the projected growth of AMX in 2020,” he commented.

Claire Coogan, Divisional Manager, added: “Alister will play an integral role further strengthening the AMX and Midwich team presence. His wealth of industry, technical and product knowledge will serve him well in this position.”

Smith will be based at Midwich Group’s newly opened Innovation House showroom in Bracknell.

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