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Industry News

Published on June 2nd, 2014 | by The GC Team

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Midwich appoints new Sales Director

Midwich Group has announced the appointment of Iain Campbell as Sales Director, effective today (2nd June). He will take responsibility for sales processes in all divisions, focusing on support, service and the overall customer experience.

Campbell began his AV career in 1994 and moved into the distribution side of the business three years later. He co-founded Berkshire-based True Colours, which in 2006 became Midwich’s first major acquisition.

Since then he has overseen the growth of True Colours, a leader in technical AV solutions. Operations at True Colours will now be overseen by sales manager Scott Pollard and technology manager Jenny Hicks.

“I’m delighted to take on this new role,” said Campbell. “My aim is to help the business achieve its long-term goals with the aim of creating a more intelligent route to market. Our customers’ needs have always been paramount to our decision making and I’ll be working to help ensure their experience in working with Midwich exceeds their expectations.”

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