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Published on July 19th, 2019 | by The GC Team


Midwich Group opens new southern showroom and demo facility

AV distributor Midwich Group has opened a new 50,000 sq ft southern showroom located in Bracknell, Berkshire.

Innovation House, as it is named, will be one of the largest multi-vendor experience centres in the UK, according to the distributor, and will showcase the Group’s wide-ranging technologies from Midwich, PSCo, Sound Technology, Holdan and Invision.

It will include a 14-metre-high research and development space, dedicated training rooms, a cinema room, flexible event space, and office space which can accommodate up to 80 technical specialists from LED and Rental specialists PSCo, and Midwich’s Technical Division.

Jon Dew-Stanley, Director of UK and Ireland Technical Services and Support commented: “Our stunning new southern showroom will enable us to demonstrate a range of technologies from all of our UK companies. Not only that, but our Services and Support team will be incorporated into a new service centre which has been designed to support the rapid growth of Mi Support – an enhanced aftercare option that can be purchased when customers order technical products from Midwich.”

Stuart Holmes, Director of PSCo, said: “The opening of Innovation House, one of the largest multi-vendor experience centres in the UK, is a truly exciting time for PSCo and Midwich. This location will see the consolidation of Midwich Technical, who were previously based in Crowthorne, and PSCo, who will be relocating from Reading in to an exciting working environment. The vast working space will give Midwich and PSCo the necessary room to grow in the long term and we look forward to using Innovation House to showcase the Group’s wide-ranging technologies.”

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