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Industry News

Published on December 3rd, 2019 | by The GC Team


Miele appoints new UK head of professional sales

The Professional division of German brand Miele has appointed Simon Venni as head of professional sales UK.

After 20 years with Imperial Brands (formerly Imperial Tobacco Group), the new recruit will assist Miele in achieving dominance as the number-one brand choice for commercial environments by building on its success in sales of commercial laundry equipment, dishwashers and other appliances in key sectors such as care, hospitality and veterinary practices.

“Joining Miele from a different sector allows me to bring a fresh perspective to my new role,” Venni commented.

“To achieve my sales goals I need the support of a high[ly] engaged and talented sales force. My immediate focus will be on driving and further developing the team so we are well placed to keep pushing the business forward.”

Sam Baily, sales and marketing director at Miele, said: “We are delighted that Simon has joined the Miele Professional team. He brings to the role a real understanding of growing sales in key markets through independent partners and strategic accounts.

“Importantly, he shares the same values and integrity as the Miele business and is committed to a culture of continuous improvement or ‘Immer Besser’ as we say around here.”

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