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Industry News

Published on December 12th, 2017 | by The GC Team


Miele makes YouGov Top 10 Brand Recommendations

Domestic appliance manufacturer Miele has achieved a top 10 position in the brand recommendation rankings compiled by YouGov for a second consecutive year.

The recommendation rankings are compiled from a combination of brands’ current and former customers’ data, and analyse which ones have the highest proportion of people recommending them to a family member or friend. YouGov also tracks customers’ perceptions of a brand’s quality, value, impression, satisfaction, reputation and recommendations when compiling the top 10.

Simon Grantham, managing director of Miele GB, says: “Miele is thrilled to be featured in the YouGov top 10 brand recommendation rankings list.  YouGov remains a champion of consumer engagement and conversation, and to be included for a second year is a strong testament to the Miele brand.”

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