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Published on May 27th, 2016 | by The GC Team


Miele named Which? Home Appliance Brand of the Year 2016

Miele has received the Which? Home Appliance Brand of the Year Award for the second consecutive year.

The Awards ceremony took place on the 25 May 2016 in London and was co-hosted by TV presenter Natasha Kaplinsky and Which? Chief Executive Peter Vicary-Smith.

Jess O’Leary, Which? home appliances expert, said Miele’s strike rate in Which? testing is unparalleled. “91% of all appliances we’ve tested are either a Best Buy or Worth a Look,” she commented.

“The award is testament to everyone who is involved with the brand, from product development and brand management through to sales, service, product advice, warehouse and delivery,” said Simon Grantham, Managing Director at Miele GB.

“Miele strives to be Immer Besser – Forever Better, passionate about offering consumers a whole host of performance and convenience features that are designed to add real benefits, precise results and make their lives easier.”

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