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Published on May 12th, 2020 | by The GC Team

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Miele Professional appoints product category manager

Clare Humphrey has been appointed category manager at the professional division of white goods manufacturer Miele, where she will lead the new product releases the business has planned for this year.

The role will involve managing product launches, from working closely with the product team at Miele’s Germany HQ to ensure optimum product ranging for the UK market, through to installation into customers’ premises.

Humphrey, who has over four years’ experience in a business account manager role at the company, will also work with the rest of the marketing team to develop the best way to promote the new products, which include washing machines, tumble dryers, laboratory glasswashers, medical and dental technology, ironers and dishwashers, to target businesses in sectors such as care and hospitality.

The new role will also involve delivering product training for new starters within Miele and new sales personnel that join Miele partners – the network of businesses that sell and install Miele equipment.

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