Published on January 8th, 2016 | by admin0
Montpellier brand to “split away” from DAD
Domestic Appliance Distributors has announced that the Montpellier brand is to be “split away” from DAD to become a standalone entity.
Tewkesbury-based DAD introduced the brand to the UK market in 2012, and GC understands that in August 2014 it was officially established as Montpellier Domestic Appliances Limited within the Gloucestershire-based Gillman group of companies.
DAD Managing Director Adrian Gillman said: “Interest in the Montpellier brand from a consortium has led to the brand leaving the DAD portfolio.”
DAD will continue to distribute the brand, which comprises a comprehensive range of freestanding, integrated and built-in appliances.
Gillman added: “We have been negotiating this opportunity for some time. Knowing it was on the cards, we have strengthened the senior management team.”
Gary Millar (pictured) joined DAD as Head of Marketing for the Montpellier brand in November 2015 and in February 2016 a Brands Sales Director will join the DAD team.
In related news released today, ‘Montpellier UK Ltd’ announced it has become an approved supplier to mixed merchant buying group Fortis.
Fortis has 38 member companies across the UK (approx 290 branches) with combined annual revenues of circa £1.0 billion.
Millar said this was “an exciting time” for Montpellier, which will be revealing many new initiatives in 2016 including additions to its product portfolio, supported by a new website and marketing collateral.
“Montpellier’s brand has been built by offering retailers good margin opportunities, a strong product range always available and great after-sales support. For the consumer we offer products that are beautifully functional backed up with strong guarantee and service packages,” he commented.