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Industry News

Published on March 6th, 2020 | by The GC Team

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Montpellier uses interior design influencer to build brand awareness

Montpellier Domestic Appliances has collaborated with interior designer and Instagram influencer Dee Campling as part of an initiative aimed at promoting brand awareness with consumers. 

The collaboration extends to a ‘how to’ style feature in the May edition of home interiors magazine Your Home, and includes advice from Campling on styling a utility area for functionality, beauty and best use of space.

Montpellier Marketing Manager Zonnie Burton said: “We are absolutely delighted to have collaborated with Dee, who I have followed keenly on Instagram for a number of years. Our B2B awareness is really strong, and to further support our customers, our key focus this year is developing that same awareness of our fantastic brand with consumers.

“Working with Dee was the perfect opportunity to kickstart this initiative. We aim to do this in a way that is authentic and in line with our values as a company, so consumers get a proper understanding of the quality of our brand and what it stands for.”   

Campling, whose following on Instagram tops 182,000, has shared a photo of her black American-style Montpellier fridge freezer.  The post read: “I’m delighted to show off this very welcome addition to our utility room – an American style fridge freezer (with chilled drinks dispenser!) from British brand @montpellier_appliances. Our utility room also serves as the back entrance to our house so any appliance in here has to be good looking. I think all appliances SHOULD be beautiful anyway, as well as practical, and @montpellier_appliances cover this brief impeccably with their well designed, keenly priced and excellent quality appliances. Another unexpected bonus with this fridge freezer is that it’s made me feel very organised and grown up – I hardly even recognise myself!”

The fridge freezer will be tagged in all posts it features in on Campling’s Instagram page for twelve months.

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