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Published on August 9th, 2019 | by The GC Team


New AO Mobile launch a “gamechanger”, says AO boss

Consumers are being offered a cheaper and simpler way to buy mobile phones following the launch of www.ao-mobile.com by online electricals retailer AO.

AO Mobile is offering an extensive choice across the four UK mobile networks and all handset manufacturers with contract, SIM-only and handset-only options available.

With simple guides to help customers work out what they need from their mobile phone, the retailer believes the shopping experience is widely expected to shake up the mobile market.

“This is a gamechanger for customers because we’ve built AO Mobile for today’s world,” said AO Founder and Chief Executive John Roberts (pictured). “Customers tell us that they find buying mobile and connectivity complicated. From today, we’re making it easy to choose what’s best for them with easy-to-understand pricing and fantastic service.

“We can make it cheaper because AO Mobile customers don’t have to pay for hundreds of high street stores with thousands of sales staff.”

Deals include a Samsung A10 on Vodafone for just £24 a month, the Huawei P30 Lite on EE at £29 a month or an exclusive deal of a Samsung Galaxy S10 on O2 with 120GB at £55 a month. 

During the launch month of August, customers can also receive a digital reward card pre-loaded with up to £250 available to spend on AO.com.

The 2019 UK Customer Satisfaction Index, which ranks the top 50 organisations for customer service, only includes two telecoms providers.  With over 100,000 Trustpilot reviews rating AO as excellent, Roberts believes value, simplicity and service will make AO Mobile a natural choice for today’s mobile customer.

“When it comes to telecoms, buying a mobile is a minefield of confusion and pretty average service.  Customers deserve better and that’s where AO Mobile comes in. Add our launch offer of up to £250 off at AO.com and it’s a no-brainer.”

The launch of AO Mobile comes just months after the retailer bought Mobile Phones Direct Ltd, already the UK’s largest pureplay online mobile phone retailer. AO Mobile is run by the team behind Mobile Phones Direct, which first started trading 27 years ago.

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Get Connected is the top trade journal for the UK electricals industry. Its website is the fastest, most interesting and up to date in the business.

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