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Industry News

Published on October 18th, 2018 | by The GC Team

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New app to help high street independents “fight back”

A new app which promises to “unite and upskill independent retailers in the high street with the tools to fight back” has been launched in Cardiff as part of the Join the High Street Revolution campaign.

The app, NearMeNow, was developed in Wales by maths teacher and former risk analyst Victoria Mann with the support of the Welsh Government. It will, she says, “give the city’s independent traders access to a complete digital toolkit, allowing them to digitally promote, advertise, and connect with customers.” There are plans to roll it out across the UK in the New Year “to help counter the alarming rate of high street closures and slow rate of new stores,” at a projected cost to users of 99p for access to a one-off daily advertisement, or unlimited use of the app for £199.99 for a full year, with the app’s flexibility allowing traders to schedule, edit, and duplicate advertisements online for maximum exposure.

“At the touch of a button,” explains the publicity, “NearMeNow notifies users of offers and deals available locally, when new stock has arrived, if a salon has a free appointment, or a restaurant a free table. It also provides two-way instant messaging between customer and high street business.”

Before its launch in Cardiff, NearMeNow was piloted successfully amongst the independent retailers of nearby Cowbridge, when the market town officially became the UK’s first digital high street. It is claimed the app “played a vital role in Cowbridge being named as a finalist in the Great British High Street Awards 2018.”

 The app has been shortlisted for the people’s choice award at the Duke of York’s Pitch@Palace event at Buckingham Palace on November 8th.

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